The Duck's


Vivy Yusof,the Malaysian Fashion Entrepreneur



    She is 29. She happily married with 2 children; Daniel and Mariam. With her husband, she currently run FashionValet, one of Asia’s leading multi-label online sites carrying Asian designer labels, and The dUCk Group, a lifestyle brand of headscarves and stationery.
   Her education history is pretty interesting because she had a taste of every different school; public school, boarding school, all-girls school, Islamic school, private school. She changed schools a lot because she used to get bored and had to fight her way with her parents to let her change schools. One agreement was if she could get no 1 in class, she could get out of boarding school, and she did! She also studied her A-Levels and SPM at the same time, flying back and forth between KL and the UK where her college was. It was crazy because her continuation at the college depended on her results (that was the deal if they allowed her to study both at the same time), but she managed to get all A’s in all her formal examinations in school; UPSR, PMR, SPM and A-Levels. She loved her colourful education life, and she often write about it to her young readers to inspire them to not take education and exams lightly.
She started blogging back in uni, where she read law at London School of Economics, UK (LSE). Writing has always been a passion of hers and she has been blogging for almost 9 years now at Proudduck.com about everything under the sun; love, life, career, family, and now motherhood. Upon graduating with a law degree, she decided the legal life wasn’t for her and she returned to Malaysia to work with her dad’s company the Proven Group which is in property development. The entrepreneurial spirit in her made she restless and pretty soon, she decided she wanted to have a business of her own. Her husband (then boyfriend) and she came up with the idea of having an online store, after they saw that she had a big following online through her blog, of fashion-savvy females. Thus, FashionValet was born in Nov 2010. They were the first multi-label online site in Malaysia at the time and they only had 10 brands. They now have over 400 brands and offices in Malaysia and Jakarta, Indonesia. They are in the midst of setting up in Singapore now.

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